Barcelona was selected by American Crew, global leading Men's grooming brand from Revlon, to organize a 3 intense days workshop where 40 professional hairdressers learned about new styling techniques by Paul Wilson. The session was led by the Founder and President of American Crew, Mr. David Raccuglia, who came from New York City. In addition, he was directly involved in the conception and execution of the event shooting, sharing his well known mastership in photography.
The hotel, the workshop location and the welcome dinner restaurant were chosen based on sustainability and to optimize transportation. Our partner catering for the training sessions at Revlon's Technical Center, was using 100% sustainable practices, zero waste and proximity products. We are proud to have American Crew's continued support during all these years.