Client: REVLON PROFESSIONAL Date: 04/06/2018 Type of Event: INTERNATIONAL CONVENTION Location: BARCELONA Nº of people: 4.000
For 7th consecutive year, on June 4th at the Fira de Barcelona, ABILE has participated in the organization of the STYLE MASTERS SHOW 2018 by REVLON PROFESSIONAL, in a very special edition: the 10th anniversary of the show.
After passing through Prague, Amsterdam, Berlin, Budapest, Madrid, Lisbon, Rome, Paris and Brussels, the chosen city has been Barcelona and has attended more than 4,000 people from 65 different countries.
We enjoyed participating in the logistics and hotel management of this great event. A great challenge that we have been able to carry out thanks to the help provided by all our suppliers and our passionated team.
The show, one more year in charge of BEON WORLDWIDE, with whom it is always a pleasure to collaborate, has exceeded the expectations at a production level, positioning itself as one of the largest international events of the sector with totally innovative setting.
Thanks to REVLON's commitment to innovation, the attendees were able to enjoy a format never seen before in Spain, where the runway of 33 meters long by 18 meters wide and 10 height became a large projection cube that surprised everyone.
Holography, augmented reality, mapping, laser... The latest technology was combined to celebrate this great event that culminated in the announcement of the GLOBAL STYLE MASTERS AWARD to the best hairdresser in the WORLD.
Moncho's was in charge of catering. This year REVLON opted for a more dynamic and innovative option, with a Food Market format inspired by the famous Mercat de la Boquería, with a wide variety of stations and buffets in honor of our gastronomic culture. Attendees were able to enjoy an abundant and relaxed standing cocktail.
Once again, it has been a pleasure to participate in this challenge, that it is only possible to perform drawing on great professionals as BEON Worldwide, MONCHO'S… and from here we also want to thank WIFIMOTION for providing us a realiable wifi, BARDET and JULIA by its fleet of buses and their perfect execution of shipments of 4,000 people, Prosegur with responsibility for the security of the event and to all those who in one way or another have been involved with passion and professionalism in this event and they've managed to make it a success.
And especially to REVLON, for the trust placed in our agency and to challenge us to overcome year after year.