Client: REVLON PROFESSIONAL Date: 2016 Type of Event: INTERNATIONAL CONVENTION Location: PARIS Nº of people: 4.000
ABILE re-organizes the STYLE MASTERS SHOW 2016 in Paris, this time for more than 4.000 people. After Budapest, Madrid, Lisbon and Rome, this year Paris has been the scene of this edition, the most innovative and surprising so far.
It has been wonderful to take care of the management of the venue (Porte de Versailles), the reservations of the hotels, the dinners of the countries the night before where they deliver their prizes, the activities specially created for each one of them the morning of the show and all transfers to and from the show of 4.000 people...
An incredible challenge that has been made possible thanks to all the suppliers involved and a dedicated and passionate team.
In collaboration with EVENTISIMO, who was in charge of production again, the show broke its dynamics of the last 7 editions and for the first time REVLON PROFESSIONAL presented its show in harrows, with a surprising staging and high level that included the use of augmented reality of 4 cameras, cold flame, aromatherapy and more than 100 models. Miquel Garcia, Global Creative director, moderated once again the gala, giving that personal touch that makes every edition unique and special... and he also presented the award of global WINNER, won by ANNE VECK.
After the show, the guests enjoyed a dinner served at the banquet signed by the most prestigious catering of the city, followed by a party until 4 a.m.
More than 1.000 posts in Instagram (#IAMSTYLEMASTERS2016) and Facebook attest to the intensity of experience experienced by more of 4.000 professionals that come from over the world... and we hope to see everyone again in the next edition!